On October 21st; our Marketing Director Brooke Branham attended the Tops Digital Marketing Workshop. This workshop was held at the Origin Hotel in Lexington, KY and was open to past and prospective Tops in Lex clients. After 7 months of quarantine and social distancing; this workshop was the first in person event sponsored by Tops in Lex. Guests were welcomed by Keith Yarber, the owner of Tops Marketing Group who introduced us to his digital marketing team: Chad Howard and Lindsay Ball. Chad and Lindsay gave a presentation on the effects of the global health pandemic on marketing.
As most businesses have learned this year, being willing to adapt in unforeseen circumstances can help keep your company alive. The presentation highlighted the fact that due to the COVID-19 pandemic; people are online more than ever. Whether it be social media, online shopping, or just surfing the web; customers are spending much more time on their phones and computers than ever before. If your company isn’t utilizing digital marketing they’re being left behind. One of the key takeaways from this presentation were to be present online. One of the first things potential customers will do when looking into your product or service is look you up online. They’re looking to see if you have an updated website, a social media presence, and most importantly what others are saying about you. Staying on top of google/yelp reviews can make all the difference.
The event ended with a Q&A session and door prizes. Thank you TOPS in Lex for another wonderful event!